Pharmaceutical companies and organisations get access to large amounts of data related to patients, clinical trials, and regulatory affairs. Mismanagement and misuse of such confidential data assets may tarnish the trust of people in them and may also bring litigation.

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The needs of healthcare personnel (HCPs) and patients have evolved over the years with the increasing use of digital technologies, such as apps and virtual chat tools, and the adoption of personalised medicine. Prioritisation and implementation of effective consent and preference management are important for the transparent and proactive management of data.

Different regulations across the globe, such as the California Consumer Privacy Act (CCPA) in the US, the EU’s General Data Protection Regulation (GDPR), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and South Africa’s Protection of Personal Information (POPI) Act provide more control to people over their personal data and create restrictions for organisations to obtain, process and disclose information.

Finding the top consent and preference management companies in pharmaceuticals

Pharmaceutical Technology has listed some of the leading consent and preference management companies in pharmaceuticals based on its intel, insights, and decades of experience in the sector.

The list includes companies that offer various solutions, products and services including, but not limited to:

  • Multi-channel content management platforms
  • Consent management solutions
  • Omnichannel marketing
  • Design services
  • e-mail marketing
  • Data analytics
  • Cookie scanners
  • Real-time marketing
  • App development
  • Third-party management
  • Data removal management
  • ePrivacy regulation

The list also includes diverse products for activities such as personal data discovery, privacy programme automation, regulatory intelligence, cookie consent management, and cookie banner generation. The companies help to design, develop and scale marketing strategies to effectively transition into a digitalised future.

The information contained within the download document is intended for consent and preference management executives, legal managers, content specialists, data privacy consultants, data privacy managers, data protection managers, data governance managers, data encoders, product managers, data analysts, legal researchers, medical writers, helpdesk executives, advisors and any other individual involved in consent and preference management.

The document contains detailed information on the consent and preference management providers and their product offerings, alongside contact details to aid your purchasing or hiring decision.

Consent and preference management platforms offer solutions to companies seeking to understand and connect with patients across multiple channels. They offer a dashboard to users with visibility into the collected data for granting, refusing, or revoking consent, as well as for more personalised communications between the parties, such as pharmaceutical companies and healthcare personnel.

Several consent management software-as-a-service (SaaS) platforms, such as Syrenis’ Cassie, IQVIA Consent, and Osano’s SaaS-based data privacy platform, support pharmaceutical companies in easy, fast and affordable monitoring and management of their privacy and compliance obligations.

The consent management platforms offer legal information to users on the data being processed, entities processing the data, the purpose of data processing, the legal justification for the data processing, and other legal requirements needed by various privacy regulations.